A Mercer reúne anos de expertise no desenvolvimento de campanhas, treinamentos e programas de educação financeira e previdenciária com foco na segurança financeira das pessoas.
A tônica oferecida abrange desde as novas gerações que estão ingressando no mercado de trabalho até os participantes assistidos. Independentemente da fase de vida de cada indivíduo, a segurança financeira figura uma importante esfera pessoal e se traduz em saúde psíquica, física e bem-estar.
Em uma abordagem holística, os assuntos tratados compreendem temas mais básicos de educação financeira, para que o indivíduo saiba lidar com as finanças pessoais, até temas mais complexos como gestão de patrimônio, investimentos e proteção financeira familiar.
Ações dessa natureza têm impacto inquestionável na qualidade de vida dos empregados, culminando no engajamento e comprometimento com a empresa. Além de uma excelente ferramenta de endomarketing, trazer esta perspectiva para a discussão no ambiente corporativo fortalece a cultura organizacional e revigora a imagem institucional da empresa.
Mercer’s approach to employee financial wellness focuses on engaging employees throughout their lives, with a focus on guiding employees towards action. The objective is to help employees reach their goals for every stage of their “financial lives,” whether it’s saving for a house, a car, college, or retirement.
Organizations have every reason to want their employees to be financially sound. An effectively designed employee financial wellness program can help employers:
Having a clear understanding of the business benefits of financial wellness, integrated within the overall wellness and HR talent/acquisition strategy ensures corporate commitment and is key to a successful financial wellness program.
Our methodology relies on data analytics to provide insights into employee behaviors. We use statistical analysis to isolate demographic and behavioral characteristics to find the most successful programs and tactics for employees. We then also craft “personas” from the data to increase employee engagement. Our goal is to help employers develop a sustainable approach to financial wellness that improves outcomes for employees. To better ensure that both employees and employers derive maximum value, we can also perform a cost-benefits analysis.
In the US there are well over 300 financial wellness vendors. They operate in a market that is not well-established, and is evolving at a rapid pace. The companies themselves are young, with limited track records. In such an environment in-depth vendor research and ongoing vendor monitoring is essential, Mercer has a team of specialists focused on financial wellness vendor research and monitoring.
There’s a lot of financial advice out there; most have a not-so-hidden agenda, linking advice to investment programs and products. At Mercer, we are transparent with our clients and help them be transparent with their employees.
Mercer financial wellness programs help employees take action and reduce financial worries while employers increase workforce engagement and productivity.